These websites provide valuable information to companies concerning the wants and needs of consumers. Some companies would rather an outside organization collect the data they need and then report it to them. Market research is growing quickly.
The consumer benefits because it's their wants and needs being reported. By filling out the surveys they are making a noticeable effort to have their opinions reported.
I signed up for surveys on surveyspot.com. The first survey was a "getting to know you one" where they asked everything from my income to my sexual preference (awkward). I would think that asking bold questions like that on the initial survey would upset some people. I checked that I watched sports 3+ times a week on television. So the next survey it sent me was one concerning which channels I watched and how often. It also asked what sports I watched and what cable service/satellite service I had.
The next survey it sent me was concerning business services. I checked that my job was sales/marketing and it sent me a survey asking about how interested I would be in marketing services. It also inquired how much my company spends on advertising annually, as well was how much advertising my company does each year. I have to be honest, I don't make those decisions for my job so my survey wasn't much help.
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