When it came to drafting our questionaire, we all came up with the best questions for the survey. We needed some questions to identify our target market (demographics), and then we needed to ask questions pertaining to our research.
I didn't think this was very hard. Sometimes you have to be careful what questions you ask, so that you don't have leading questions, or double barreled questions. But overall, I felt this task wasn't too hard.
Monday, November 2, 2009
Tuesday, October 13, 2009
Sampling Procedures
If money were no object, I would select UWG students as my target population. I would then use systematic sampling. I know you're probably thinking I missed the point of this question. But I truly would use systematic sampling because it's the easiest. I would take the list of student e-mails at the school and select every 40th name on the list. This would be simple and random.
I will actually vote that my group use either this method or simple random sample. We will do like just about everyone else and take our 100 surveys each to our classes and ask our classes to take our survey. Slightly harder for some students because of on-line classes. This is once again because it is easier for our group.
I will actually vote that my group use either this method or simple random sample. We will do like just about everyone else and take our 100 surveys each to our classes and ask our classes to take our survey. Slightly harder for some students because of on-line classes. This is once again because it is easier for our group.
Friday, October 9, 2009
Bad Questionaire
Question 1
Question 1 should be structured differently. It gives no instructions as to what to do if you are "not" a college student. Because if you are not a college student then you can't answer questions 2, 3, 7, or 8. I would have set it up like this: Are you a college student? (If no skip to question ___" that way the respondent knows what to do.
Question #3
In this question it lists two extremes as responses then gives the respondent a few blanks in between them. This is extremely confusing. It gives no scale as to what extreme the blanks are. I would have set it up like this: Extremely Interesting, Interesting, Indifferent, Boring, Very Boring. This gives the respondent a scale to work with.
Question #5
Yet again the possible answers are confusing. It limits the respondent to only 6 choices. All of us who own a car know there are a lot more than six things we hate about our car. Maybe we don't like that we don't have power windows. That's not even an option. They should have had the choice "Other: _______" and then left a blank after it so that the respondent could fill it in.
Question 1 should be structured differently. It gives no instructions as to what to do if you are "not" a college student. Because if you are not a college student then you can't answer questions 2, 3, 7, or 8. I would have set it up like this: Are you a college student? (If no skip to question ___" that way the respondent knows what to do.
Question #3
In this question it lists two extremes as responses then gives the respondent a few blanks in between them. This is extremely confusing. It gives no scale as to what extreme the blanks are. I would have set it up like this: Extremely Interesting, Interesting, Indifferent, Boring, Very Boring. This gives the respondent a scale to work with.
Question #5
Yet again the possible answers are confusing. It limits the respondent to only 6 choices. All of us who own a car know there are a lot more than six things we hate about our car. Maybe we don't like that we don't have power windows. That's not even an option. They should have had the choice "Other: _______" and then left a blank after it so that the respondent could fill it in.
Wednesday, September 16, 2009
Blog Online Pannels
These websites provide valuable information to companies concerning the wants and needs of consumers. Some companies would rather an outside organization collect the data they need and then report it to them. Market research is growing quickly.
The consumer benefits because it's their wants and needs being reported. By filling out the surveys they are making a noticeable effort to have their opinions reported.
I signed up for surveys on surveyspot.com. The first survey was a "getting to know you one" where they asked everything from my income to my sexual preference (awkward). I would think that asking bold questions like that on the initial survey would upset some people. I checked that I watched sports 3+ times a week on television. So the next survey it sent me was one concerning which channels I watched and how often. It also asked what sports I watched and what cable service/satellite service I had.
The next survey it sent me was concerning business services. I checked that my job was sales/marketing and it sent me a survey asking about how interested I would be in marketing services. It also inquired how much my company spends on advertising annually, as well was how much advertising my company does each year. I have to be honest, I don't make those decisions for my job so my survey wasn't much help.
The consumer benefits because it's their wants and needs being reported. By filling out the surveys they are making a noticeable effort to have their opinions reported.
I signed up for surveys on surveyspot.com. The first survey was a "getting to know you one" where they asked everything from my income to my sexual preference (awkward). I would think that asking bold questions like that on the initial survey would upset some people. I checked that I watched sports 3+ times a week on television. So the next survey it sent me was one concerning which channels I watched and how often. It also asked what sports I watched and what cable service/satellite service I had.
The next survey it sent me was concerning business services. I checked that my job was sales/marketing and it sent me a survey asking about how interested I would be in marketing services. It also inquired how much my company spends on advertising annually, as well was how much advertising my company does each year. I have to be honest, I don't make those decisions for my job so my survey wasn't much help.
Friday, September 11, 2009
Projective Test
Wow this assignment was crazy.
What do I think of the assignment? I thought this was actually pretty cool. It's a fun little activity, but there's no accuracy to it. I do not agree with the cup, we live in America. If you see a piece of trash, you leave it. haha So therefore, I left it. Does that mean I'm religious-less? I hope not. The river made me laugh. I said that I would watch the river and maybe wade across it! Classic! I'm interested in the way they worded the question where the path splits. They gave you the option of a wide open, nice trail; or a rocky jagged slim path that goes upwards. If they had said: at the top of the jagged one is a nice warm cottage, then I would understand how that relates to your ambition. But who in their right mind is going to pick the rough path for no reason? Seems to me that question should tell if you're dumb or not.
You could use role playing to help with business research. I would vote that thematic appreciation technique would be the most helpful to the company. This is because it tells about qualities that are associated with the picture. This can help the researchers understand the perception of both the consumers/employees.
What do I think of the assignment? I thought this was actually pretty cool. It's a fun little activity, but there's no accuracy to it. I do not agree with the cup, we live in America. If you see a piece of trash, you leave it. haha So therefore, I left it. Does that mean I'm religious-less? I hope not. The river made me laugh. I said that I would watch the river and maybe wade across it! Classic! I'm interested in the way they worded the question where the path splits. They gave you the option of a wide open, nice trail; or a rocky jagged slim path that goes upwards. If they had said: at the top of the jagged one is a nice warm cottage, then I would understand how that relates to your ambition. But who in their right mind is going to pick the rough path for no reason? Seems to me that question should tell if you're dumb or not.
You could use role playing to help with business research. I would vote that thematic appreciation technique would be the most helpful to the company. This is because it tells about qualities that are associated with the picture. This can help the researchers understand the perception of both the consumers/employees.
Tuesday, August 25, 2009
Ethical Issues
Hey team,
Ethical Issue #2:
I understand that it's my father and that no one would probably find out. But I'm going to use the ethical standard that asks: what if everyone did the same thing you did? Let me explain: if I stole a grape from Publix, it would be no big deal, however if everyone in the world did the same thing, we would have a serious problem. The same theory and reasoning applies here. If everyone let one participant be outside of our age group, then our data will be greatly altered. So I would not allow my father to participate. Sorry Dad!
Ethical Issue #3:
After a big presentation, my client asks me for the list of the companies that I conducted my research with so that they can use it for their benefit. What is my response?
I would apologize and inform my client that one of my ethical duties to my respondents is the right to privacy. If I promised my respondents privacy, then I would have to honor my code of ethics. I would hope my client understood that I am also following a strict code of ethics for them too. I would suggest to my client to feel free to conduct more research in which they inform the respondents that they can/will be contacted concerning their indicated needs.
-Chris
Ethical Issue #2:
I understand that it's my father and that no one would probably find out. But I'm going to use the ethical standard that asks: what if everyone did the same thing you did? Let me explain: if I stole a grape from Publix, it would be no big deal, however if everyone in the world did the same thing, we would have a serious problem. The same theory and reasoning applies here. If everyone let one participant be outside of our age group, then our data will be greatly altered. So I would not allow my father to participate. Sorry Dad!
Ethical Issue #3:
After a big presentation, my client asks me for the list of the companies that I conducted my research with so that they can use it for their benefit. What is my response?
I would apologize and inform my client that one of my ethical duties to my respondents is the right to privacy. If I promised my respondents privacy, then I would have to honor my code of ethics. I would hope my client understood that I am also following a strict code of ethics for them too. I would suggest to my client to feel free to conduct more research in which they inform the respondents that they can/will be contacted concerning their indicated needs.
-Chris
Friday, August 14, 2009
First Blog Assignment
Hey everyone,
My name is Chris Ritchie. I am a senior with a double major in marketing and Finance. I work for the University as a Customer Relations Rep. I'll able to meet with my group during the time that this course is scheduled to meet (Monday/Wed 12:30-1:45). Have a great day.
-Chris
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