These websites provide valuable information to companies concerning the wants and needs of consumers. Some companies would rather an outside organization collect the data they need and then report it to them. Market research is growing quickly.
The consumer benefits because it's their wants and needs being reported. By filling out the surveys they are making a noticeable effort to have their opinions reported.
I signed up for surveys on surveyspot.com. The first survey was a "getting to know you one" where they asked everything from my income to my sexual preference (awkward). I would think that asking bold questions like that on the initial survey would upset some people. I checked that I watched sports 3+ times a week on television. So the next survey it sent me was one concerning which channels I watched and how often. It also asked what sports I watched and what cable service/satellite service I had.
The next survey it sent me was concerning business services. I checked that my job was sales/marketing and it sent me a survey asking about how interested I would be in marketing services. It also inquired how much my company spends on advertising annually, as well was how much advertising my company does each year. I have to be honest, I don't make those decisions for my job so my survey wasn't much help.
Wednesday, September 16, 2009
Friday, September 11, 2009
Projective Test
Wow this assignment was crazy.
What do I think of the assignment? I thought this was actually pretty cool. It's a fun little activity, but there's no accuracy to it. I do not agree with the cup, we live in America. If you see a piece of trash, you leave it. haha So therefore, I left it. Does that mean I'm religious-less? I hope not. The river made me laugh. I said that I would watch the river and maybe wade across it! Classic! I'm interested in the way they worded the question where the path splits. They gave you the option of a wide open, nice trail; or a rocky jagged slim path that goes upwards. If they had said: at the top of the jagged one is a nice warm cottage, then I would understand how that relates to your ambition. But who in their right mind is going to pick the rough path for no reason? Seems to me that question should tell if you're dumb or not.
You could use role playing to help with business research. I would vote that thematic appreciation technique would be the most helpful to the company. This is because it tells about qualities that are associated with the picture. This can help the researchers understand the perception of both the consumers/employees.
What do I think of the assignment? I thought this was actually pretty cool. It's a fun little activity, but there's no accuracy to it. I do not agree with the cup, we live in America. If you see a piece of trash, you leave it. haha So therefore, I left it. Does that mean I'm religious-less? I hope not. The river made me laugh. I said that I would watch the river and maybe wade across it! Classic! I'm interested in the way they worded the question where the path splits. They gave you the option of a wide open, nice trail; or a rocky jagged slim path that goes upwards. If they had said: at the top of the jagged one is a nice warm cottage, then I would understand how that relates to your ambition. But who in their right mind is going to pick the rough path for no reason? Seems to me that question should tell if you're dumb or not.
You could use role playing to help with business research. I would vote that thematic appreciation technique would be the most helpful to the company. This is because it tells about qualities that are associated with the picture. This can help the researchers understand the perception of both the consumers/employees.
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