Tuesday, August 25, 2009

Ethical Issues

Hey team,

Ethical Issue #2:
I understand that it's my father and that no one would probably find out. But I'm going to use the ethical standard that asks: what if everyone did the same thing you did? Let me explain: if I stole a grape from Publix, it would be no big deal, however if everyone in the world did the same thing, we would have a serious problem. The same theory and reasoning applies here. If everyone let one participant be outside of our age group, then our data will be greatly altered. So I would not allow my father to participate. Sorry Dad!

Ethical Issue #3:

After a big presentation, my client asks me for the list of the companies that I conducted my research with so that they can use it for their benefit. What is my response?
I would apologize and inform my client that one of my ethical duties to my respondents is the right to privacy. If I promised my respondents privacy, then I would have to honor my code of ethics. I would hope my client understood that I am also following a strict code of ethics for them too. I would suggest to my client to feel free to conduct more research in which they inform the respondents that they can/will be contacted concerning their indicated needs.

-Chris

3 comments:

  1. Chris,
    I think I am going to disagree with you on ethical question # 2. Even though it would be unethical to allow my father to participate, I believe I would do it anyways. Your father is the prefect candidate and just missed the requirement by two weeks, I feel that is not that big of a deal and would more then likely allow my dad to be a participant in the focus group.

    On ethical question #3, I agree that I would respect the privacy of my clients as well. If you invade their privacy or trust then you are no longer going have any clients to work with.

    Brittany Campbell

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  2. Chris, I completely agree with both of your responses. In the second issue, I would not feel comfortable using my father in the group either. My conscience would get the best of me because I would know I did the wrong thing. As for the third issue, I would keep the privacy of the researched companies disclosed because they were told that their information would be kept private.

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  3. Chris,
    Both of your responses are examples or great ethics, because even though no one would find out about your father being out of the age range, it just is not ethical. And when conducting focus groups, the subjects are being honest because they know their identities will not be given out unless they say it is ok. And it would be unethical to give out their information.

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